Vantage Insights will assist clients in any or all stages of the research process from planning and design to presentation of findings.

• Strategic Market Research Plan Development
  
• Questionnaire Design
  
• Project Management
  
• Data Analysis
  
• Research Reports & Presentations
  
• Other Market Research Consultation
  

Vantage Insights can provide clients with virtually any type of custom qualitative or quantitative research including:

• Market Segmentation
  
• Positioning
  
• Brand equity
  
• Idea screening
  
• Concept testing
  
• Customer satisfaction/loyalty
  
• Pricing Optimization
  
• Product testing
  
• Package testing
  

Services

• Advertising development
  
• Copy testing
  
• Ad effectiveness tracking
  
• Attitude & Usage studies
  
• Direct marketing/promotion evaluation
  
• Customer needs assessment
  
• Purchase behavior research
  
• Corporate and brand identity
  

Vantage Insights offers its unique blend of tactical and strategic expertise to organizations facing a variety of needs:

• Organizations that do not have their own in-house market research expertise
  
• Corporate market research departments that are short-staffed and/or experiencing excessive workloads
  
• Advertising, promotion or design agencies that need external market research support